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Free Comic Book Day is May 4

Free Comic Book Day is May 4

When the doors open for Free Comic Book Day -- an annual event that's grown in stature from a few stores to some 2,000 worldwide -- publishers and purveyors of tales of heroes and villains will court new readers who, despite the ease of digital displays, are making time for and spending money on comics printed on paper.

Retailers say the turnout and scope of the event, which began in 2002, is giving them and the industry a chance to tout their success by giving away 4.6 million comic books featuring everything from Superman to "The Walking Dead" to Gilbert Hernandez's "Marble Season." It will be held on Saturday.

It's also a chance to extol not just comics as an art-form, but as a nexus of pop culture, too, said Joe Field, who organized the first Free Comic Book Day in 2002 and has been its chief architect and No. 1 proponent ever since.

"That really is the crux of Free Comic Book Day, inviting people into these shops that are really social hubs for people who like anything that's going on in popular culture," he said this week.

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